TREEconomist

I was browsing one of my regular news sites, NPR.org and saw an ad for Fiji Water’s fijigreen.com. Huh? Ok, here we go again, more corporate green washing…
Bottled water is one of the cleverest and most successful beverage marketing schemes ever conceived. Something that flows clean and and nearly free from the tap, (in [...]

[Read more →]

As I woke up this morning and walked my son to school, I took notice of the beautiful spring day. The cherry trees flowering, the cool breeze, then the ugly reality of bottles and cans littering the streets brought back focus: I remembered what day it was. Earth Day.
Appropriately, my iPod spilled out Orli Cotel [...]

[Read more →]