TREEconomist

I was browsing one of my regular news sites, NPR.org and saw an ad for Fiji Water’s fijigreen.com. Huh? Ok, here we go again, more corporate green washing…
Bottled water is one of the cleverest and most successful beverage marketing schemes ever conceived. Something that flows clean and and nearly free from the tap, (in [...]

[Read more →]

As I woke up this morning and walked my son to school, I took notice of the beautiful spring day. The cherry trees flowering, the cool breeze, then the ugly reality of bottles and cans littering the streets brought back focus: I remembered what day it was. Earth Day.
Appropriately, my iPod spilled out Orli Cotel [...]

[Read more →]

We featured the World Future Energy Summit which wraps up today. So now it’s time to head to Davos, Switzerland for the World Economic Forum from today through 27 January. Their blog features a conundrum that will certainly not be resolved during this weekend’s forum. The issue at hand is the conflict between both economic [...]

[Read more →]

The World Future Energy Summit is taking place this week in Abu Dhabi thanks to some dinosaur oil giant sponsorship. However, one energy company speaking there has caught my attention. Airtricity, an Irish wind energy firm, is presenting a case study about the viability of wind power.
Their economic research on the value of wind shows [...]

[Read more →]